Thursday, 18 April 2024
OUR EVALUATION CRITERIA

The following are our core “Belief Statements” for each of the awards in this category. Each Belief Statement can be broken down into its elements, which are in turn made up of the quantifiable data that we look for in our audit document and interviews.

All our scorecards are based on a belief statement that encapsulates all the dimensions required to run this programme well. This belief statement is then broken down into components and then set out by identifying quantifiable performance indicators that we can use as proxy to evaluate your institution's achievements.

The questions that we ask in the subsequent pages related to the completion of the scorecard will also give us a good overview of your businesses at the micro-level in your country, at the market level between your competitors and at the street level inside your organisation.

These are then published in selecting the winners as a form of transparent assessment, that can also be used to discuss the basis from which we arrive at our conclusion. These insights are also used to benchmark players and discover GAP analysis in future assessments.


BEST RETAIL BANK (Globally, by Region, by Country )

THE SCORECARD

We believe that the best retail bank is based on the premise that demonstrates a long-term sustainable franchise, based on strong business processes that leads to a consistent and profitable performance. It recognises financial institutions for their vision, execution and market leading propositions that make a positive impact to their business and the local consumers.

This belief statement is then broken down into 10 components and then set out by identifying quantifiable and qualitatitve data that we can use as proxy to evaluate your institution's achievements.

The Excellence Scorecard is used to evaluate financial institutions for both country and regional basis for the Excellence in Retail Financial Services Programme. It is the backbone of the evaluation process and was developed with an eye on one of the key objectives of the programme, which is to create an instrument that is accepted by the player in the retail financial services industry as a viable, objective and representative measure of an institution's performance across multiple areas.

For the 2023 programme we added the financial comittment in building the retail banking franchise by looking at retail capital expenditure under the corporate strategy dimension

In our assessment of best retail banks, the following are the dimensions that we look at and the percentage we give to each of them. We exclude the SME banking and the private banking business in the key performance indicators

Evaluation Scorecard for The Best Retail Bank:

Dimension What we want to see Weight Indicator
Consistent Financial Performance We want to see sustainable growth, profitability but not at the expense of good management of costs 15%
  • Revenue growth over the last three years (CAGR, %)
  • ROE (%)
  • Cost to income ratio (CIR, %)
  • Improvements in CIR (%)
  • Improvements in ROA (%)
  • Corporate Strategy

    We want to see the ability to articulate a strategy to which we are able to connect the quantifiable performance figures to a long term and achievable story 10%
  • Commitment to retail banking (CAPEX, $)
  • Clear articulation of the success story backed by strong measurable KPIs
  • Digital Journey

    We will assess where your institution is in the digital journey 15%
  • Portion of revenue from ecosystems (%)
  • Digitally active customer base (%)
  • Portion of customers onboarded digitally (%)
  • Definition of digial active active
  • Brand We want to assess the brand promise that your institution enjoys in your marketplace. 10%
  • Size of retail deposits ($)
  • Deposit growth (CAGR 3 years, %)
  • Sales Capability We want to see how large, powerful and organised your sales capability is 10%
  • Portion of total sales is digital (%)
  • Digital sales of personal loans (%)
  • Portion of new business powered by AI/ML in year under review (%)
  • Portion of revenue is fee income (%)
  • Customer Experience

    We want to know if your customers love you more than your competitor through their experiences of basic services 15%
  • The Asian Banker BankQuality consumer survey score (BQS, %)
  • Number of key initiatives that made an impact to the customer and to the bank's bottom line (#)
  • Average android score of mobile banking app (#)
  • Risk Management The ability to take on risks and price them in a managed manner. 5%
  • Non-performing loans (NPL)
  • Changes in NPL to previous year (%)
  • Incidences of operational risk (#)
  • Process and Technology We want to know that your technology infrastructure is keeping up with the times by your ability to respond to competition quickly 10%
  • Cloud migration (%)
  • Number of core systems in retail banking (#)
  • RPAs and annual cost savings (#, $)
  • People and Organisation We want to know if you have a mixture of incumbent and new blood in the organisation and how resourceful you are deploying your personnel 5%
  • Number of new staff as a % of total (%)
  • Number of customers per full time employee (#)
  • Achievement in Year under Review State to us the achievements in your retail business in the year under review that has not been captured in the static data above 5%
  • Number of significant achievements beyond what the bank already stated in previous sections
  • Source: The Asian Banker
    To access the retail bank ranking click here

    BEST DIGITAL BANKING SERVICE

    We believe that the best digital banking service by commercial banks has demonstrated exceptional effort and mastery in the industry by going beyond digitising products, and services, while also transforming the entire franchise through focus on organisational agility and simplification, brand equity, and overall consumer experience.

    This belief statement is broken down into components and then set out by identifying quantifiable performance indicators that we can use as proxy to evaluate your institution's achievements.

    In our assessment of the best digital banking services by commercial banks, the following are the dimensions that we look at, the indicators that define those dimensions, and the percentage we give to each of these dimensions.

    Evaluation Scorecard for The Best Digital Banking Service:

    Dimension What we want to see Weight Indicator
    Digital Transformation Journey We want to see the ability to articulate a digital journey strategy to which we are able to connect the quantifiable performance figures to a long term and achievable digital story 15%
  • Digital tranformation journey
  • Journey towards an integrated digital omni-channel plaform
  • Portion of investment is for productivity/growth/digital transformation (%)
  • Number of total customer journeys digitised to date (#)
  • Portion of retail banking projects driven by agile method (%)
  • Customers per full time banking employeees
  • Financial Performance We want to see sustainable growth, profitability but not at the expense of good management of costs 20%
  • Digital revenue growth (CAGR 3 years)
  • Portion of digital revenue from ecosystems (%)
  • Portion of retail revenue that originates digitally (%)
  • Profitability (ROE, %)
  • Cost to income ratio (CIR, %)
  • Digital Customer We want to see how fast you were able to scale up your digital customer base and how digitally engaged they are 10%
  • Number of digitally registered customers
  • Digitally active customer base (%) over total retail customer base
  • Definition of digitally active
  • Portion of customers onboarded digitally in year under review (%)
  • Average monthly log in of digitally active user
  • Digital Brand We want to assess the digital brand promise that your institution enjoys in your marketplace. 10%
  • % of new to bank deposits came from digital channels (excl. ATM) in year under review
  • Mobile NPS score as shared by the FI
  • Mobile NPS score based on The Asian Banker BankQuality consumer survey
  • Digital Sales Capability We want to see how large, powerful your digital sales capability is 10%
  • Portion of retail sales (new volume in year under review) originates digitally? (%)
  • Portion of personal loans (excl. .CC) are fully digital end to end STP? (%)
  • Portion of unit trusts/mututal funds are fully digital end to end STP? (%)
  • Open Banking Capabilties We want to see whether you can collaborate well with other ecosystem players 10%
  • Number of successfully orchestrated ecosystems
  • Number of 3rd party platforms successfully tapped into via API
  • Number of total fintech parterships
  • Number of total retail API applications (excluding payments)
  • Degree of monetisation of those API
  • Big Data We want to see the big data capabilities and how this gives you a competitive edge in today's market place 10%
  • Areas where ML is applied to
  • Portion of retail business is driven by AI/ML %
  • To how many 3rd party data registries are you connected to in close to real time
  • Big data use cases
  • Technology and Processes We want to know that your technology infrastructure has the ability to respond to competition quickly 10%
  • Innovation cycle of a credit card or personal loan
  • Cloud migration (%)
  • RPAs and annual cost savings (#, $)
  • Achievement in Year under Review State to us the digital achievements in your retail business in the year under review that has not been captured in the static data above 5%
  • Number of significant digital achievements beyond what the bank already stated in previous sections
  • Source: The Asian Banker

    BEST DIGITAL-ONLY BANK

    We believe that the best digital-only banks not only grow their user base to scale, but offer a broad scope of products and services, have a clear path to profitability and have a balanced loan and deposit growth. They are also able to continuously attract VC funding from the investor community.

    This category focuses on the first and second generation digital-only banks that operate independently of traditional commercial banks and offer a unique virtual customer experience.

    We also include digital banks that have very limited physical outlets or hubs. The differentiation to traditional banks is that the physical location is integral to the experience of its digital users, are non-transactional and do not serve non-digital customers. We also include digital banking services of commercial banks only if they are stand-alone operations or subsidiaries. While majority owned by commercial banks, this type of digital banks has separate brands, onboarding processes, products and services that are designed only for their unique users/customers and are not available to other customers of their parent banks. This is different from mobile digital banking apps which can be used by all customers of the parent banks.

    In our assessment of the best digital-only banks, the following are the dimensions that we look at, the indicators that define those dimensions, and the percentage we give to each of these dimensions.

    Evaluation Scorecard for The Best Digital-Only Bank:

    Dimension What we want to see Weight Indicator
    Customer We want to see whether you can scale your customer base 30%
  • Number of registered users (#, million)
  • Added users per month ('000)
  • Number of users per staff (#,'000)
  • Coverage We want to know your market coverage and product scope 10%
  • Number of markets (#)
  • Number of product offerings (#)
  • Financials We want to see whether you are profitable and able to generate strong top line growth 30%
  • Return on equity (ROE,%)
  • Annual gross revenue ($, billion)
  • YoY growth in gross revenue (%)
  • Revenue per user ($)
  • Cost-to-income ratio (%)
  • Balance sheet We want to see a balanced book 20%
  • Assets ($, billion)
  • Deposits ($, billion)
  • Loan-to-deposit ratio (%)
  • Funding We want to see a srong investor commitment or regsistered capital base 10%
  • Funding or registered capital ($, billion)
  • Source: The Asian Banker
    For the global top100 digital-only banks ranking click here

    BEST SME BANK

    We believe that the best SME Bank brings the full suite of solutions across the banks franchise to serve the needs of medium and small enterprises in regards to core financial needs, stakeholder needs of owners and employees, and offers flexible financing options across the entire lifecycle needs of the business. This is supported by well-defined value propositions around each industry vertical, digitisation of the bank’s processes and financing options, and a strong relationship banking approach in the larger enterprise segment to create best in class customer engagement. Leading banks offer not only increasingly an integrated product and service platform which enables their clients to create additional value by helping their business grow and lowering their operational cost, but also help a growing portion of their clients to expand in regional and overseas markets.

    This belief statement is broken down into components and then set out by identifying quantifiable performance indicators that we can use as proxy to evaluate your institution's achievements.

    In our assessment of Best SME Bank, the following are the dimensions that we look at, the indicators that define those dimensions, and the percentage we give to each of these dimensions.

    Evaluation Scorecard for The Best SME Bank:

    Dimension What we want to see Weight Indicator
    Organisation We want to know how strong SME banking is in your financial institution. 20%
  • SME size and architecture
  • Portion are micro and small enterprises in SME customer base (%)
  • Market share and market share gains (%)
  • Contribution to revenue (%)
  • ESG financing (%)
  • Regional coverage
  • Customer We want to know if your customers value you more than your competitor through their experiences of basic services. 20%
  • Number of SME customers (#)
  • YoY net customer growth (%)
  • NPS score (%)
  • Digital active base (%)
  • Digital onboarding (%)
  • Financial Performance We want to see whether the ability to articulate a coherent strategy can be connected to quantifiable performance figures to a long term and achievable story. 20%
  • Revenue growth (CAGR, 3 years)
  • NIM (loan)
  • ROA (%)
  • CIR (%)
  • Average income per SME customer ($)
  • Risk The ability to take on risks and price them in a managed manner. 15%
  • Delinquency ratio (30d++, %) for the last two years
  • NPL (%) for the last two years
  • Technology and Operations We want to know that your technology infrastructure is keeping up with the times. 15%
  • Average processing time for opening an account (hours)
  • Portion of SME loans fully end to end processed (%)
  • API scope
  • RPAs and annual cost savings
  • Achievement in Year under Review State to us any achievement in the year under review that has not been captured in the above dimensions. 10%
  • Number of significant achievements beyond what the bank already stated in previous sections
  • Source: The Asian Banker

    BEST WEALTH MANAGEMENT BANK

    We believe that wealth management is defined by the total size and type of assets under management, the ability to convert strong relationship management capabilities to sell proprietary and third-party products and services, and the ability to capture a sizeable wallet-share of the affluent customer with investible assets between $100K-$700K depending on markets and supported by a well-branded service and technological capability to execute. Wealth management is defined as business from the affluent segment. It does not include private banking and the emerging affluent segment.

    This belief statement is broken down into components and then set out by identifying quantifiable performance indicators that we can use as proxy to evaluate your institution's achievements.

    In our assessment of Best Wealth Management Bank, the following are the dimensions that we look at, the indicators that define those dimensions, and the percentage we give to each of these dimensions.

    Evaluation Scorecard for The Best Wealth Management Bank:

    Dimension What we want to see Weight Indicator
    Business Strategy We want to know whether a coherent wealth strategy can be formulated. 20%
  • Wealth management architecture
  • Roadmap towards needs based advisory services
  • Summary of business performance
  • Contribution to revenue
  • Asset under Management We want to see whether you are a strong wealth management player in your market 20%
  • Size in AUM (including deposits)
  • Growth of AUM
  • Market share in AUM in the country (incl. deposits)
  • Financial Performance We want to see sustainable growth, profitability but not at the expense of good management of costs 15%
  • ROE (%)
  • Cost to income ratio (%)
  • Revenue per staff cost
  • Customer  We want to know if your customers value you more than your competitor through their experiences of wealth management services. 15%
  • Net gain in new affluent customers in year under review
  • Average AUM per client
  • Advisory and Data Support We want to know how much progress you made from a product to an advisory centric business model 20%
  • Quality of fiduciary adivse offered to client
  • RM to client servicing ratio
  • Net promoter score inadvisory
  • Big data and AI applications
  • Technology intensity in wealth management
  • Sales Management We want to know your sales capabilities 10%
  • RM productivity
  • Digital sales
  • Product and service scope
  • Source: The Asian Banker