Tuesday, 24 December 2024

About the Malaysia Awards Programme

Excellence in Retail Finance and Technology Innovation Awards 2024 – Malaysia

  • Nomination for the Malaysia Excellence Awards 2024 is now closed.
  • Call for submissions for the 2025 Programme will open in January 2025
  • To apply for a Country Excellence Awards Programme in 2024, please visit.

We invite financial institutions and technology companies to submit entries for the Excellence in Retail Finance and Technology Innovation Malaysia Awards. The Asian Banker Excellence Awards are among the most rigorous, prestigious, and transparent country-level award programs for retail banking and technology in Malaysia. They recognise financial institutions for their vision, execution, market-leading financial service propositions, outstanding achievements, and best practices.

The awards recognise achievements in retail finance and technology innovation, specific to financial institutions, banks, and non-banks, in Malaysia. Although we often receive numerous submissions from various countries and regions competing for a single award category in the TAB Global Excellence Programme, the Malaysia Awards are focused on efforts at the national level, which may be unique or specific to this country.

As the industry moves from a period of relative stability, with low interest rates and low inflation, into a future of heightened uncertainties, the post-pandemic recovery in retail financial services remains fragile. The industry is also entering a period of rising competition among platforms, digital-only banks, and incumbent commercial banks. To capture these trends, we have strengthened our program to highlight not only the ongoing acceleration in digital transformation but also the resilience that players are demonstrating in the current climate. We employ an audit-based approach in the evaluation process, relying on our proprietary performance scorecards.

We also consider consumer perception surveys such as BankQuality, which surveys customers about their experiences with retail finance service providers and incorporate customer-derived net promoter score-based ratings into the winner evaluation and selection process.

Please contact Mr Jeff Villapando at jvillapando@tab.global if you are interested in participating in any future awards.

The Asian Banker ensures strict transparency and integrity in this programme. This is evident from the various scorecards and rankings collated from our member-based Future Bank Working Group and through our trusted panel of advisors, who supervise and review the work of our analysts.

Scope of Awards

Retail Finance Institution Awards

These awards are open to banks, non-bank financial institutions, financial technology companies, marketplace lenders, and other alternative players, and award the institution that stood out over and above its peers on a global and regional scale. For a more detailed belief statement for each category, visit

  1. Best SME Bank
  2. Best Foreign Retail Bank
  3. Best Super App/Platform
  4. Best Digital-only Bank
  5. Best Private Bank
  6. Best Affluent Banking
Retail Finance Product Awards

These awards are open to banks, non-bank financial institutions, financial technology companies, marketplace lenders, and other alternative players. They recognise institutions that stand out above their peers in the country and region. For a more detailed belief statement for each category, visit

  1. Best Home Loan Financing
  2. Best Automobile Financing
  3. Best Deposit Product
  4. Best Credit Card
  5. Best Financial Planning Service
  6. Best Asset/Fund Management Product
  7. Best Travel Insurance Product
  8. Best Personal Health Insurance Product
  9. Best Life Insurance Product (Permanent)
  10. Best Endowment Insurance Product
  11. Best Retirement/Pension Plans
  12. Best Retirement Planning Service
  13. Best Consumer Cross-Border Remittance Service
  14. Best Cross Border Remittance Service for MSMEs
  15. Best Foreign Exchange Service
  16. Best Merchant Service
  17. Best Financial Inclusion Initiative
  18. Best Green Retail Finance Initiative
  19. Best Green Financial Lifestyle Initiative
Retail Finance Digital and Frictionless Awards

These awards are open to banks, non-bank financial institutions, financial technology companies, marketplace lenders, and other alternative players. They recognise institutions that stand out above their peers in the country and region. For a more detailed belief statement for each category, visit

  1. Best AI-driven Personalisation Initiative
  2. Best Big Data and Analytics Initiative
  3. Best Retail DeFi Initiative
  4. Best Open Banking Initiative
  5. Best Embedded Finance Initiative
  6. Best Digital Ecosystem and Platform Initiative
  7. Best Growth Strategy in Digital Banking
  8. Best Innovative Retail Banking Partnership
  9. Best New Product Launch Strategy
  10. Best Mobile Banking Service
  11. Best Digital Wallet
  12. Best Digital Payments Solution
  13. Best Digital Savings Solutions
  14. Best Digital Account Opening
  15. Best Social Media Engagement Initiative
  16. Best Digital Brand Campaign
  17. Best Chatbot/Smart Voice Banking Service
  18. Best Robo-Advisory Service
  19. Best Retail Stock Broking Initiative
  20. Best Digital Consumer Lending Service
  21. Best Digital SME Financing
  22. Best Digital Credit Evaluation Initiative
  23. Best Productivity, Automation and Efficiency Initiative
  24. Best Anti-Fraud Consumer Initiative
  25. Best Customer Experience Initiative
  26. Best Omni Channel Integration Initiative
  27. Best Customer Loyalty/Rewards Initiative
  28. Best Branch Banking Initiative
  29. Best Employee Engagement Initiative

Financial Technology Innovation Awards

All financial services players (financial institutions, non-bank financial institutions, insurance companies, brokerages, credit companies, finance companies and alternate financial services players) along with their technology partner can jointly apply for these awards.

  1. Best AI Technology Implementation
  2. Best API and Open Banking Implementation
  3. Best Augmented Reality Implementation
  4. Best Automation Technology Implementation
  5. Best Banking as a Service Technology Implementation
  6. Best Big Data and Analytics Infrastructure Implementation
  7. Best Blockchain Implementation
  8. Best Branch Digitisation Implementation
  9. Best Cloud Based Implementation
  10. Best Consumer Lending Technology Implementation
  11. Best Core Banking Technology Implementation
  12. Best Corporate Lending Technology Implementation
  13. Best Corporate Payment Implementation
  14. Best CRM Implementation
  15. Best Data Integration and Framework Implementation
  16. Best Defi and Web3 Implementation
  17. Best Digital Infrastructure and Architecture Modernisation
  18. Best Edge Computing Implementation
  19. Best Federated Machine Learning Implementation
  20. Best Financial Supply Chain Implementation
  21. Best Generative AI Technology Implementation
  22. Best Industry Cloud Implementation
  23. Best Internet of Things (IoT) Implementation
  24. Best Mobile Banking Technology Implementation
  25. Best Metaverse Implementation
  26. Best Omnichannel Technology Implementation
  27. Best Quantum Computing Implementation
  28. Best Retail Payments Technology Implementation
  29. Best Self-Service Technology Implementation
  30. Best Sustainable Technology Implementation
  31. Best Treasury Management Implementation
  32. Best Wealth Management Technology Implementation
Risk Technology Implementation Awards

All financial services players (financial institutions, non-bank financial institutions, insurance companies, brokerages, credit companies, finance companies and alternate financial services players) along with their technology partner can jointly apply for these awards.

  1. Best Anti-Money Laundering Technology Implementation
  2. Best AI Implementation for Fraud and Risk Management
  3. Best Enterprise Governance, Risk and Compliance Implementation
  4. Best Business Continuity Technology Implementation
  5. Best Compliance Risk Technology Implementation
  6. Best Credit Risk Technology Implementation
  7. Best Cyber Security and IT Risk Management Technology Implementation
  8. Best Enterprise Risk Technology Implementation
  9. Best Fraud Prevention Technology Implementation
  10. Best Identity Verification Technology Implementation
  11. Best KYC & Customer Onboarding Technology Implementation
  12. Best Liquidity Risk Technology Implementation
  13. Best Market Risk Technology Implementation
  14. Best Operational Risk Technology Implementation
  15. Best Regulatory Technology Implementation
  16. Best Risk Data and Analytics Technology Implementation
Financial Technology and Platform Awards

This awards programme is open only for fintech companies, marketplace lenders and alternative players.

  1. Best AI Technology
  2. Best Banking as a Service Technology
  3. Best Blockchain or DeFi Technology
  4. Best Business Lending Technology
  5. Best Consumer Lending Technology
  6. Best Consumer and Mobile Payment Technology
  7. Best Cross-Border Payment Technology
  8. Best Defi and Web3 Technology
  9. Best Data Analytics Technology
  10. Best Generative AI Technology
  11. Best Investment Technology
  12. Best Insurance Technology
  13. Best Market Comparison Technology
  14. Best Payment Processing Technology
  15. Best Regulatory and Security Technology
  16. Best Wealth and Asset Management Technology