We believe that successful asset management is defined by the delivery of healthy investment returns, personalised to customer needs, allowing for the transparency of investment activity and product information.

We believe that leaders in the automobile finance business are defined by their distribution model, be it direct or agency driven, and the capability to acquire customers through market leading turnaround time and quality service, and whose assets demonstrate strong risk management over several market cycles.

We believe that customer centric retail finance institutions are motivated to create relevant and impactful customer experience around lifestyle, family, business and other need above and beyond financial services that deepen long term engagement.

We believe that consumer finance is a highly effective entry-level customer acquisition platform of retail customers as well as merchant partners to facilitate purchase and consumption of products and services. It is successful when a percentage of customers bring on board their re-current and long-term revolving credit, deposits and consumer finance relationship with low delinquency costs.

We believe that credit cards are highly effective customer acquisition platforms that must demonstrate the ability to convert its base into sticky and active users with low delinquency, supported by a robust analytics-based marketing and loyalty programme.

We believe that remittance services require the execution of large volumes of instantaneous global transfers for low value transactions at the lowest possible per transaction cost that is passed on as a value proposition to the largest number of customers possible

We believe that the deposits business is a demonstration of an insitution's strength in terms of franchise and retail distribution channels, as well as its proximity to customers and their ability to effectivelly sell a wide range of new and existing products in the local marketplace.

We believe that a digital wallet should allow customers to top up, receive, transfer funds and make digital payment transactions from the widest range of choices that is ubiquitous, seamless, instant and secure, 24 X 7, peer-to-peer, and interoperates between different systems.

We believe that a successful financial asset/market trading product facilitates the efficient processing of investor transactions, providing price transparency and cheaper trade execution. Market access and connectivity is enabled through use of streamlined trading functionality, advanced technology and robust risk-management processes.

We believe that a successful financial asset/market trading product facilitates the efficient processing of investor transactions, providing price transparency and cheaper trade execution. Market access and connectivity is enabled through use of streamlined trading functionality, advanced technology and robust risk-management processes.

We believe that an effective financial planning service is designed to aggregate the total financial assets and liabilities of the customer from different accounts and institutions to facilitate an accurate and comprehensive view and enable timely decision for savings, borrowing, investing and protection needs without pushing of specific products and/or institutions to meet the need.

We believe that a successful financial and investment trust product must enable the clear segregation and protection of financial assets for the beneficiares, meet the investment growth and yield of the settlor, with regular reporting of performance and offering access to a diversified range of investments, with a clear and transparent fee structure.

We believe that a foreign exchange sefvice must offer market competitive and transparent rates, ease of access and use, seamless transaction and enabled through self service automated channels and integrated with underlying transactions.

We believe that a strong mortgage business is denoted by market share, volume and number of customers, ability to maintain spreads over economic cycles, strong customer equity portfolio and low delinquencies, supported by strong origination and customer support capabilities to achieve a profitable portfolio.

We believe that an investment advisor holds a position of trust and assumes the fiduciary duty to serve the investor based on a thorough understanding of investment objectives, risk profiles, markets and assets, and to recommend a portfolio of diversified investment asset allocation to meet these goals and risk appetites without any encumberances to any product or institutions, with a transparent fee structure.

We believe that a successful life insurance product provides flexible and personalized insurance coverage that utilises technology and big data to tailor risk assessments and premiums, to achieve efficient on-boarding and to improve customer engagement.

We believe that successful payments merchant services enable the real-time and secure completion of low or high value transactions, supporting the end-to-end supply chain, with straight-through processing, utilizing multiple channels or devices at the lowest possible cost per transaction and minimum error rates, in a regulatory compliant manner.

We believe that a successful microfinancing business is one that demonstrates the ability to reach out to commercially driven, marginalised customer segments with a variety of micro loan and payment products, distributed through an impressive network reach and supported by strong risk management, collection practices and excellent locally trained staff.

We believe that a successful non-life insurance product provides flexible and personalized insurance coverage that utilises technology and big data to tailor risk assessments and premiums, to achieve efficient on-boarding and to improve customer engagement.

We believe that the best payment and funds transfer product offers the widest choice of channels to receive, transfer and make payment transactions that is ubiquitous, seamless, instant and secure, 24 X 7, leverage different methods and rails, and interoperates between different systems.

We believe that a successful pension product enables customers to easily access their pension payments and transactions, as well as to provide personalised advice and information on the scheme structure. Through digitalisation and data analytics, it should deliver a more customised offering, specific to customer needs, balancing the rate of return with low risk.

We believe that credit cards are highly effective customer acquisition platforms that must demonstrate the ability to convert its base into sticky and active users with low delinquency, supported by a robust analytics-based marketing and loyalty programme.

We believe that the best SME loan and financing facility should be accessible and leverage a wide range of data sources to model and determine the credit profile of the SME borrowers, secured against cashflow from trade receivables, to ensure a short processing time, offer risk based pricing, deliver low delinquecy and ensure sustainability and profitability of the overall portfolio.

We believe that a digital lending product incorporates innovative models in enhancing loan origination and decisioning, risk profile assessment, sourcing capital, while also providing a seamless experience to customers across a wide range of income segments.

We believe that remittance services require the execution of large volumes of instantaneous global transfers for low value transactions at the lowest possible per transaction cost that is passed on as a value proposition to the largest number of customers possible.

We believe that a digital lending product incorporates innovative models in enhancing loan origination and decisioning, risk profile assessment, sourcing capital, while also providing a seamless experience to customers across a wide range of income segments.

We believe that the deposits business is a demonstration of an insitution's strength in terms of franchise and retail distribution channels, as well as its proximity to customers and their ability to effectivelly sell a wide range of new and existing products in the local marketplace.

We believe that the application of data and analytics or AI must demonstrate the ability to convert actionable information, gained from collecting, processing and analysing large data sets into, real business drivers, making an impact on the banks top and line growth.

We believe that the best blockchain initiative, application or programme launched innovative use cases allowing network participants to connect directly and form online networks, removing the need for middlemen.e

We believe that the best branch innovation projects are designed to maximising the scope of an institution's footprint to serve the transactional, advisory and product needs of the largest numbers of visitors in the most cost efficient manner, using both human and automated devices consistent with their brands.

We believe that successful chatbot or voice banking services are not only able to interact with customers via multi lingual text and voice interfaces but offer highly relevant cost efficient proprietary services to its customers on top of a generic AI engine.

We believe that the best customer loyalty programme achieves a strong bonding with customers and creates strong relationships driven by customer centric earning and rewarding mechanisms.

We believe that the best customer loyalty programme achieves a strong bonding with customers and creates strong relationships driven by customer centric earning and rewarding mechanisms.

We believe a successful cyber security initiative must continuously address the evolving risks by demonstrating, on an enterprise level, the ability to identify and prevent instances of cyber frauds, thefts and intrusions to the bank’s network or systems while ensuring smooth and safe operations of the institutions.

The Asian Banker assesses the institution’s efforts to create a strong digital brand identity to build consumer mind share, persuade and realistically demonstrate the brand’s relevance to a customer’s digital lifestyle.

We believe that the best digital account aims to automate and optimise client onboarding for a savings or current account, documentation, and Know Your Client (KYC) processes by harnessing technologies such as program synthesis, natural language processing (NLP), optical character recognition (OCR) and machine learning (ML) capabilities

We believe that the best digital brand campaign reflects institution’s efforts to create a strong digital brand identity to build consumer mind share, persuade and realistically demonstrate the brand’s relevance to a customer’s digital lifestyle

We believe that successful business model is one that demonstrates sustainable revenue enhancement and diversification strategies. In doing so, it recognises innovative programmes to serve new or underserved customer segments utilising new or re-engineered products delivered through new or re-engineered delivery channels.

We believe that to provide customer-centric products and services, financial institutions would need to embed their offerings into the lifestyle of their customers, and would need to collaborate with other value providers as part of an overall ecosystem.

We believe the best digital deposit service creates timely, relevant and needs based customer deposit solutions, which result in positive customer digital experiences, enhanced customer loyalty and increased profits.

We believe that a well-run insitution builds inclusive workplace environments where flexibility, diversity and value-based behaviour is celebrated and rewarded to create a highly engaged digital savy and digitally trained workforce. The areas of assessment are: employee development, employee engagement (internal), performance/reward structure and employee involvement (external).

We believe the best digital lending service creates timely, relevant and needs based customer lending solutions, which result in positive customer digital experiences, enhanced customer loyalty and increased profits.

We believe the best digital robo-advisory platform offers simplified account setup processes, comprehensive goal planning, customised portfolio management, robust security features and a personalised customer service tailored to meet the needs of the investor.

We believe the best digital self-service initiative offers easy access, anywhere, anytine, for customers to perform fast and secure transactions without the need for external intervention.

We believe the best mobile application offers a wide range of relevant functionalities and finanancial and non financial features to acquire a maximum number of active users while ensuring high-level security and outstanding user experience.

We believe that a financial inclusion initiative brings in more consumers into the financial system by providing alternative and innovative solutions to underserved segments in which credit and financial products are limited.

We believe the best e-commerce platforms are able to successfully connect digital marketplaces with value added lending and payments services in the most seamless and accessible way.

We believe the best IoT implementation creates elevated client engagement by meshing IoT with other emerging technologies to create powerful value propositions for new and existing clients, autonomous agents and market places.

We believe that open application programming interfaces (APIs) are able to create powerful synergies between an institution's products and service propositions and its customers, exposing data and services externally and internally, to partners and mobile devices. Complete API management platforms are also able to maximise business value and deliver APIs that developers and business owners will support.

The best regtech initiative effectively identifies, owns, manages and mitigates ethics and compliance risk in critical areas such as sales and marketing, finance and accounting, risk management, IT and data privacy through regulatory technology

We believe that a successful social media campaign engages in new ways of communication and the distribution of financial services and products to create not only trust, responsiveness and loyalty among new and existing customers but better leads generation and conversion.

The best credit evaluation initiative, appliation or programme successfully applies new scoring models with a wide range of transactional, behavioural and alternative criteria processed in a highly automated manner to reach out to more customers previously inaccessible.

We believe that excellent customer service experience is designed around the customer's lifestyle and preferences, and should seek to utilise a combination of people, process and technology to reduce all possible friction.

We believe that a well-run customer relationship management includes customer loyalty, customer advocacy and retention initiatives, sales processes as well as all initiatives around customer relationship management at the front, middle and back office.

A sucessful omni channel integration is one that demonstrates efforts to integrate a diverse mix of network points to deliver services and products in the most consistent and unified manner possible, driven by business Intelligence, real-time data management, CRM, cross-channel implementation and channel cooperation as well as integrated contact management.

We believe that an efficient sales management platform integrates and automates the sales and customer contact process from both inbound and outbound channels, that leverage real-time customer insight, behaviour modelling and machine learning to identify and ensure successful customer customer engagement and conversion and enhance the productivity of sales personnel.

We believe that a successful productivity, efficiency and automation initiative, application or programme enhances the institutions processes and optimises operations which allows the institution to better serve the consumers at faster and less costly manner.

We believe that a successful analytics implementation project gives the institution real-time capabilities to manage, extract and analyse transactional and big data, to meet multiple business, regulatory compliance, or risk management goals and provide effective and timely insights for competitive business differentiation. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful analytics implementation project gives the institution real-time capabilities to manage, extract and analyse transactional and big data, to meet multiple business, regulatory compliance, or risk management goals and provide effective and timely insights for competitive business differentiation. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful open banking and application programming interface (API) initiative is one that demonstrates the bank's ability to securely access, process and share data or enable new value chain of service by building an ecosystem based on open interfaces with its distribution channels and IT systems, improving end-to-end service delivery and customer experience. This service model is considered successful when the bank can demonstrate the optimal delivery model for current and future strategic developments, seamless integration, reliable and secure service while delivering competitive efficiency benefits.

A successful ATM and kiosk implementation is the one that optimises operational cost for the bank in handling its cash and other automated transactional activities delivered in a safe and secure environment, while achieving measurable customer origination, selling and cross-selling goals. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful a successful blockchain initiative will be the one that utilises distributed ledger technology to achieve business goals, potentially disrupting the current operating models while ensuring scalability, reliability, transparency, real time transactions, greater operational efficiency, straight through processing and security in transactions in a decentralised environment. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful branch digitisation initiative is one that automates with digital technologies, redesign and maximises utilisation of the branch footprint resulting in improved staff productivity, reduced teller error rates and improved customer fraud management procedures. It should enable improved cross-selling rates, customer experience and reduce staff training time through user friendly systems, all in a manner that is consistent with the banks brand. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful conversational Artificial Intelligence (AI) initiative maximises utilisation of the natural language processing, machine learning and data analytics technologies rendering greater intelligence to machines. The initiative should improve customer experience along with greater operational efficiency, productivity, risk management, reduced errors and faster turnaround time, all in a manner that is consistent with the organisation's brand. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget. The current implementation success, impact of business and potential disruption as well as scalability will be key considerations.

We believe that a successful core banking system implementation project is one that takes the bank away from account centricity and closer to customer centricity within an architecture that will support the bank's growth, gives the bank measurable productivity gains, helps manage risk and credit exposure, at a lower total cost of ownership than any systems replaced. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful corporate payments implementation project is one that enables real-time and secure completion of low or high value transactions, supporting end-to-end supply chain, high STP and exceptions processing capabilities, multiple business goals, multiple accounts and multiple currencies, regardless of messaging formats, utilising multiple channels or devices at the lowest possible cost per transaction and minimum error rates, in a regulatory compliant manner. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful CRM implementation project improves the bank's ability to increase sales to new and existing customers by facilitating processes for sales force automation, customer-centric service and support, and campaign management for both management and sales staff, and utilises all marketing channels both traditional and emerging. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful information and cyber security implementation project must continuously contribute in avoiding operational risk by demonstrating, on an enterprise level, the ability to identify and prevent active instances of quantifiable fraud or other threats /intrusions to the bank's network or systems. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful data management and big data implementation project gives the bank real-time capabilities to manage, extract and analyse transactional and big data, to meet multiple businesses, regulatory compliance, or risk management goals and provide effective and timely insights. The overall data pool should be governed within a centralised data and information architecture which is robust, scalable and provides notable business value. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful digital transformation initiative includes modernisation of IT architecture with digital design solution, automated processes and integration of multiple back-end systems and channels towards an agile and omni-channel environment. The implementation should demonstrate clear increased operational efficiency gains, maximised utilisation of digital footprint and increased numbers of satisfied customers along with scalable and robust integrated IT architecture. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful governance, risk and compliance (GRC) implementation project reduces the cost and effort needed to proactively prevent risk events and compliance violations by providing real time insight and automation of GRC processes. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful financial supply chain implementation project enables corporates and their extended supply chains to exchange financial instruments, access working capital financing and manage payments and receivables in real-time, in multiple currencies, through secure, multiple channels, regardless of messaging format, with minimum error rates in a regulatory compliant manner and for the bank to track and manage credit risk for any of the trading parties for whom financing is provided. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within time and budget.

A successful HR system implementation project is one that supports all HR functions end to end with high STP on an enterprise level basis and integrates with the accounting and other critical administrative functions of the organisation, while ensuring individual talent and performance tracking. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful identity verification initiative provides automated, real time, reliable and accurate authentication system supported by large scale database and continuously contributes to the avoidance of operational risk by preventing instances of intrusions and access to the institutional systems. It should be scalable, compatible to multiple biometrics standards and databases and should be robust with high usability through different channels. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We Best Internet of Things (IoT) technology implementation improves customer engagement with the use of IoT and other emerging technologies to create powerful value propositions for new and existing clients, autonomous agents and market places along with adequate risk management. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful lending implementation project is one that provides the bank/financial institution with the ability to differentiate lending products and services, manage risk and credit exposure, and pursue new market opportunities within new segments. The bank/ financial institution gains significant productivity benefits throughout the entire loan lifecycle process, both for loan fulfilment- origination, servicing and collection and loan risk management processes. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful mobile banking implementation project is one that supports a set of winning functionalities that corporate or retail customers demand and use, within a secure and regulatory compliant framework offering high real-time and end-to-end STP levels, to achieve measurable bottom line goals such as customer retention, cross-selling or market share. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

We believe that a successful process automation initiative enables a large scale, end to end automated and digitized work flow with the emerging technologies, agile development methods and backed by integration of IT systems, delivering higher business value. It should result in significant operational efficiency, notable cost and time savings, reduced errors along with lower operational risk bringing greater business value and customer satisfaction. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget. The detailed evaluation scorecard can be found at

We believe that a successful regulatory technology initiative utilises information technology to enhance and digitise regulatory processes with a focus on regulatory monitoring, reporting and compliance while ensuring transparency as well as consistency in the regulatory reporting process. It facilitates reduced cost and resources to proactively prevent risk events and compliance violations by providing a data analytics based on real time insight, addressing risks and ensuring efficient regulatory compliance. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget. The detailed evaluation scorecard can be found at http://www.asianbankerawards.com/technology/evaluationcriteria2.php

A successful retail payment implementation project is one that ensures low value payments are made through high availability, secure, readily adaptable, auditable systems, tightly integrated across end-to-end workflows. It also guarantees that access for new and existing retail users is easy no matter the interface and offers them the widest range of functionalities/ currencies while the payment processing is failsafe and executed in as near real time as possible in a compliant manner. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful self-service banking implementation project is one that both optimises operational costs for the bank and maximises utilisation of the footprint available for a full range of transactional activities delivered within a secure environment, while achieving measurable customer origination, selling and cross-selling goals. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.

A successful treasury management system implementation is one that provides full and real-time transparency and control of financial information generated by both simple and complex instruments, including cash handled by the bank. It has full integration with systems supporting risk management, reporting and business users of the bank's ongoing funding capabilities without compromising on the separation of front and back office. The implementation process starts with a clear business case, balances the risks involved, considers a variety of alternative approaches and delivers the project within the given time and budget.